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Mevius, previously called Mild Seven, is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco.
Mevius was launched in 1977 under the name Mild Seven. The cigarettes are the third most widely smoked cigarette in the world with 76.5 billion around the world, behind Marlboro and Camel. The Mevius under the Mild Seven name has been a top seller since its creation in 1977 and is the second largest cigarette brand in the world.
On August 8, 2012, Japan Tobacco announced that the longtime Mild Seven brand name would be changed to Mevius, due to legislation around the branding of cigarettes as “Mild” in some countries; and in an attempt to strengthen the brand’s “premium image”. The name change began in Japan in February, followed by Singapore and Korea the following month.