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Pall Mall Brand
Pall Mall is an American brand of cigarettes produced by R. J. Reynolds Tobacco Company in Winston-Salem, North Carolina, and internationally by British American Tobacco at multiple sites. As of 2012, Pall Mall was R. J. Reynolds’ highest-selling brand.
Pall Mall currently is in the “Growth Brand” segment of the R. J. Reynolds brand portfolio. Within British American Tobacco, Pall Mall is one of their four drive brands. During the late-2000s recession, Pall Mall was marketed as a “premium product at a sub-premium price”, which pushed the product from a 1.95 per cent market share with a 1.6 billion quarterly volume in 2006 to 7.95 per cent and 5.5 billion in third-quarter 2010. This compares with former top-seller Camel, which has not performed as well over the period, with 8 per cent share and 5.6 billion.