Dunhill has long been known to some consumers as a cigarette brand featured in Duty Free. Now, this standard of quality is available in retail: a new premium Dunhill line, inspired by Duty Free Dunhill, is being launched. Products in the new line will be available in tobacco shops and supermarkets.
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Features of the New Dunhill Line
The Dunhill story began in London in 1907, when Alfred Dunhill opened his first tobacco boutique. Its hallmark was the creation of custom-made tobacco blends to customers’ specifications. This personalized approach brought the boutique fame, establishing Dunhill as a premium brand.
In 1921, Dunhill expanded its influence, beginning collaborations with Cuban cigar makers and opening a tobacco shop in New York. The brand’s major expansion occurred between 1963 and 1998, during which time Dunhill entered the markets of Malaysia, Taiwan, Korea, and Japan, cementing its status as an international brand.
Dunhill products established themselves in the premium segment. The new Dunhill line will continue the brand’s development in the premium segment.
Features of the New Dunhill Line
The new Dunhill line uses exclusive blends of predominantly Virginia tobacco, which impart a soft yet rich tobacco flavor. The first consumers to try the new offerings noted the balanced tobacco flavor and dense packing.
Strict quality standards are maintained in the production of the new Dunhill line.
Dunhill’s rich and balanced tobacco flavor is available in classic and elongated formats. The new Dunhill line includes four products:
- Dunhill Fine Cut Evoke Blue – elongated format, rich tobacco flavor (6/0.6)
- Dunhill Fine Cut Evoke Gold – elongated format, balanced tobacco flavor (4/0.4)
- Dunhill Master Blend Blue – classic format, rich tobacco flavor (6/0.6)
- Dunhill Master Blend Gold – classic format, balanced tobacco flavor (4/0.4)
Consumers can choose a product based on their preferences.
The packs are designed in Dunhill’s minimalist style: clean lines, premium design, and a laconic color palette. The design of the line was inspired by the arch of Alfred Dunhill’s tobacco boutique in London.
The new line combines the brand’s centuries-old traditions with modern approaches to production.