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Dunhill Brand
In 1907, the tobacconist and inventor Alfred Dunhill opened a small tobacconist’s shop on Duke Street in the St James’s area. He offered tobacco blends tailored for the individual customer. Dunhill was introduced in 1908 and was, less than glamorously, called the Absorbable. It was designed to counter any perceived health risk and had a world-first a cotton wool filter tip. Its slogan was the “Hygienic Cigarette”. Dunhill cigarettes had a royal warrant from 1927 until 1995. In 1939 the brand was introduced in the United States by Philip Morris USA who leased the marketing rights for the U.S. and in 1962, Dunhill International was introduced.
Dunhill cigarettes are usually priced above the average for cigarettes in the region where they are sold, due to the use of higher-quality tobacco. Dunhill (minus the “International”) is a more expensive version produced by BAT, and are sold in European (including Russian), Asian-Pacific, and Canadian markets.
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