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About The King
The King is an international cigarette brand originating in Bulgaria. The brand is owned and produced by KT International SA, formerly King’s Tobacco. The main tobacco factory is located in Plovdiv, one of the country’s oldest cities with a long history of tobacco production. The brand was first introduced around 2009 and has since become the company’s flagship. Today, The King cigarettes are produced for sale in more than 40-50 countries worldwide, making it one of Bulgaria’s most prominent export tobacco brands.
Product Range and Varieties
The cigarettes are available in several lines with varying strength and flavor characteristics:
- King Original Red is a classic, stronger version (approximately 0.8 mg nicotine and 10 mg tar).
- King Original Blue is a slightly milder version with approximately 0.6 mg nicotine and 7 mg tar.
- Other formats are also available: compact, nano, superslim, capsule (with a menthol capsule or flavor additives), etc., allowing smokers to choose based on style and flavor intensity.
Marketing and Positioning
The name The King alludes to a certain royal status—a symbol of quality and confidence, reflected in the packaging design featuring a crown. The brand is positioned as affordable, yet with a distinctly Bulgarian tobacco blend—a combination of traditional tobaccos (usually American and Oriental) for a more balanced flavor.
The King FAQs
Where are The King cigarettes made?
The King cigarettes are manufactured by KT International SA, a company based in Bulgaria. The majority of production—including popular variants like The King Original Red—takes place at a tobacco plant in Plovdiv, Bulgaria, where the company has a modern factory and a long history of tobacco production.
What segment does The King fit into?
The King cigarettes are in the mid-price segment—a mass-market brand aimed at consumers seeking classic flavor and quality at an affordable price. The brand focuses on consistent flavor, affordability, and widespread distribution in European and Asian markets.
What kind of tobacco is used in The King cigarettes?
The King cigarettes primarily use a blend of different tobacco varieties, formed according to the classic American Blend—the standard composition for most mass-market cigarettes. It typically includes Virginia, Burley, and Oriental.
Where can I buy original The King cigarettes?
At cigstore.co, we offer a wide range of The King cigarettes. While our selection may not be exhaustive, you’ll still find most of the popular and in-demand varieties.
